Well-known rapper, singer and lyricist Lipo, who is an ambassador for the Yellow Ribbon Run initiative, is preparing a music video for the song Sara, which tells the story of finding a second chance and a way out of a difficult life situation. On the song he collaborated with Kuba Ryba, frontman of the band Rybička 48. The project is created in collaboration with Yellow Ribbon, which has been helping people start again after serving a sentence for ten years.
“The song Sara tells the story of a man who is looking for a way back into life, learning to take responsibility for his mistakes and trying to give a second chance to himself and the people around him,” says Lipo.
“Together with Cuba Ryba, we wanted to give this song even more power, not only musically, but also humanly, and thus send a message to society. “
Helping children who did not choose fate
In the Czech Republic, according to non-profit organizations, there are up to 40,000 children whose parents are in prison. These children often face stigma, loneliness, and psychological or economic problems.
“We don't talk much about the children of incarcerated parents. At the same time, they are the most vulnerable,” says Veronika Friebová, PR and community care manager at Yellow Ribbon.
“It's important that these themes reach the public domain through music that has the power to reach a broad audience across generations. “
Music for Change
The clip will be filmed, among other things, in the premises of Jiřice Prison and will involve people who have their own experience of returning to life after serving a sentence. The themes of parenting and the parent-child relationship will be part of the story.
“Music is a powerful tool, it can open up complex social topics in a way that is accessible, emotional and understandable,” says Gabriela Slováková, initiator of the Yellow Ribbon Run in the Czech Republic and director of the Probation and Mediation Service.
“By collaborating with artists like Lipo and Kuba Ryba, we are taking criminal policy awareness to a whole new level. “
The largest campaign about second chances in the Czech Republic
The song and story in the clip Sáro follows the ten-year anniversary of Yellow Ribbon Run, the largest awareness event in the Czech Republic aimed at integrating people with criminal pasts. Its aim is not only to break down prejudice, but also to contribute to a safer society. The premiere will take place in autumn 2025.
Acknowledgements
We thank the Prison Service of the Czech Republic and the management of Jiřice Prison for their willingness and support not only in the implementation of filming, but also in our other projects.
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Co vás čeká na 11. ročníku? Projděte si program
Už se nemůžeme dočkat, až se potkáme na 11. ročníku Yellow Ribbon Run. Prohlédněte si podrobný program a přijďte se 11. června proběhnout nebo projít. Nezapomeňte, že online registrace běží do 9. června, poté je možné zapsat se i na místě.
Program
14:00 začátek akce, registrace otevřeny
15:20 rozcvička s Bárou Černoškovou
16:00 dětský běh
17:00 Fanwalk
17:30 uzavření registrací na místě
18:00 Start štafet
Na co se můžete těšit kromě závodu?
Všichni běžci dostanou poukaz na občerstvení, samozřejmě tričko a v cíli poté medaili.
O hudbu se opět postará DJ Gruu.
Zábava pro rodinu
Na děti a rodiče čeká doprovodný program, jako je obří Člověče, nezlob se a jiné herní aktivity. Vyrobit si můžete náramky a odznaky. A určitě si zasloužíte i popcorn, který bude k dostání zdarma u stánku Kafebouda.
Těšíme se na vás.
The press conference for the 11th annual event was once again held at the Hilton Prague Atrium Hotel
"Juvenile delinquency can be prevented by increasing pressure on families as soon as a child starts exhibiting problematic behavior, for instance, at school," said Gabriela Slováková, director of the Probation and Mediation Service (PMS), at yesterday's press conference.
And it is precisely this year's edition will be dedicated to children and young people.. If you haven't registered yet, it's high time. We'll meet at the start in two weeks.
We thank all partners for yesterday's meeting and Hotel Hiltron Prague Atrium for the excellent service.
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The 11th edition is held under the patronage of the President, the Ministry of Justice, and the City of Prague.
We greatly appreciate the trust we have received from the City of Prague, led by Councillor Antonín Klecanda, MBA, and also from the Ministry of Justice of the Czech Republic, led by Dr. Jeroným Tejc. The event was also endorsed by Czech President Petr Pavel.
In his letter, the Minister of Justice praised the project for its long-standing efforts to break down prejudices, change society's perception of former convicts, and offer people with a criminal past and their families a second chance at a decent life. He also highlighted the project's contribution to crime prevention and reducing recidivism.
Thank you.