Well-known rapper, singer and lyricist Lipo, who is an ambassador for the Yellow Ribbon Run initiative, is preparing a music video for the song Sara, which tells the story of finding a second chance and a way out of a difficult life situation. On the song he collaborated with Kuba Ryba, frontman of the band Rybička 48. The project is created in collaboration with Yellow Ribbon, which has been helping people start again after serving a sentence for ten years.
“The song Sara tells the story of a man who is looking for a way back into life, learning to take responsibility for his mistakes and trying to give a second chance to himself and the people around him,” says Lipo.
“Together with Cuba Ryba, we wanted to give this song even more power, not only musically, but also humanly, and thus send a message to society. “
Helping children who did not choose fate
In the Czech Republic, according to non-profit organizations, there are up to 40,000 children whose parents are in prison. These children often face stigma, loneliness, and psychological or economic problems.
“We don't talk much about the children of incarcerated parents. At the same time, they are the most vulnerable,” says Veronika Friebová, PR and community care manager at Yellow Ribbon.
“It's important that these themes reach the public domain through music that has the power to reach a broad audience across generations. “
Music for Change
The clip will be filmed, among other things, in the premises of Jiřice Prison and will involve people who have their own experience of returning to life after serving a sentence. The themes of parenting and the parent-child relationship will be part of the story.
“Music is a powerful tool, it can open up complex social topics in a way that is accessible, emotional and understandable,” says Gabriela Slováková, initiator of the Yellow Ribbon Run in the Czech Republic and director of the Probation and Mediation Service.
“By collaborating with artists like Lipo and Kuba Ryba, we are taking criminal policy awareness to a whole new level. “
The largest campaign about second chances in the Czech Republic
The song and story in the clip Sáro follows the ten-year anniversary of Yellow Ribbon Run, the largest awareness event in the Czech Republic aimed at integrating people with criminal pasts. Its aim is not only to break down prejudice, but also to contribute to a safer society. The premiere will take place in autumn 2025.
Acknowledgements
We thank the Prison Service of the Czech Republic and the management of Jiřice Prison for their willingness and support not only in the implementation of filming, but also in our other projects.
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Presentation Offer at the 11th Annual Yellow Ribbon Run
Dear partners and supporters,
This year we would like to offer you the opportunity to present your organization and projects at the 11th Yellow Ribbon Run. As in previous years, this event creates a unique space for organizations, the public and the media to meet and share common values.
This year's edition will offer again attractive location with plenty of space for presentation booths as well as advertising areas in the start and finish area of the race. We expect approximately 1,000 runners and visitors, media participation and the emergence of photo and video outputs from the whole event.
Presentation options
- Presentation stand + banner for running barriers: 5 000 CZK
- Separate banner for running barriers: 2 000 CZK
Price includes rental of advertising space, advertising and production of a banner. It is also possible to use multiple banners, for example separately for an organization and for a specific project.
At the same time, your participation will support the implementation of the Yellow Ribbon Run event and you will have the opportunity to present your work to the general public and other partner organizations.
If you are interested in this offer, please contact us.
We would love for you to join us and help spread awareness about meaningful projects that have a positive impact on society.
Seven Women, Seven Stories of Hope: Invitation to Prague Castle
Just before Christmas Eve, several brave women, clients of the Probation and Mediation Service and active members of the Yellow Ribbon community, received an invitation to an extraordinary meeting with the President of the Republic Petr Pavlo and the First Lady Eva Pavlova.
With the idea of organizing a holiday audience The Office of the President of the Republic addressed the Director of the Probation and Mediation Service and our founder Gabriela Slováková. It was the long-term work of the Yellow Ribbon, as well as the volunteer and ambassadorial activity of Barbora Černošková, who sensitively opens the topic of people with a criminal past and the effects of punishment on their children, that captivated the presidential office. Thanks to this, this topic has come to the center of attention even at the highest state and social levels.
From 2024 onwards, it will gradually opens space for an open, substantive and at the same time humane debate on penal policy. A debate that makes sense — either thanks to the patronage of the President of the Republic or through discussions on the floor of institutions such as the Chamber of Deputies.
At the end of December, Seven women from all corners of the republic went down to Prague Castle. Each of them in the past, for various reasons, came into conflict with the law and passed the execution of punishment. Today he stands firmly on his own two feet. They were able to close this chapter of life and start again thanks to the professional support, patient work of probation officers, but also through their own determination.
All these women take care of their families and loved ones with dedication, but at the same time selflessly help even people they did not know before. They educate themselves, work on themselves, develop their projects and inspire their surroundings. Whether within organizations, community activities, or just as part of Yellow Ribbon. They prove that second chances make sense.
Source: https://pms.gov.cz/pmsayyruprezidentapetrapavla/
Registration for the 11th year launched - gift your loved ones with a voucher
Have you packed all the presents under the tree yet? If not, we have one for you. We have launched registration for the 11th annual Yellow Ribbon Run. Get Christmas started and give the starting fee to your loved ones. Download Gift Voucher directly from Stopnito.cz, print it out and then go to training together:)
And beware, register now buy for 500 CZK, from mid-February, then for 600 CZK.
Where do you get the voucher?
The route to it is a little more complicated, but we will guide you, you will definitely not get lost:
1) Go to the site Stopnito.cz and fill out the race application form.
2) In the Race category, select Gift Voucher.
3) Make the payment.
4) Download the voucher via the link shown.
Na We will meet the launch on June 11, 2026, again in Obora Hvězda in Prague.
Take advantage of the snow-free days, put on your sneakers and hooray for the track!