Well-known rapper, singer and lyricist Lipo, who is an ambassador for the Yellow Ribbon Run initiative, is preparing a music video for the song Sara, which tells the story of finding a second chance and a way out of a difficult life situation. On the song he collaborated with Kuba Ryba, frontman of the band Rybička 48. The project is created in collaboration with Yellow Ribbon, which has been helping people start again after serving a sentence for ten years.
“The song Sara tells the story of a man who is looking for a way back into life, learning to take responsibility for his mistakes and trying to give a second chance to himself and the people around him,” says Lipo.
“Together with Cuba Ryba, we wanted to give this song even more power, not only musically, but also humanly, and thus send a message to society. “
Helping children who did not choose fate
In the Czech Republic, according to non-profit organizations, there are up to 40,000 children whose parents are in prison. These children often face stigma, loneliness, and psychological or economic problems.
“We don't talk much about the children of incarcerated parents. At the same time, they are the most vulnerable,” says Veronika Friebová, PR and community care manager at Yellow Ribbon.
“It's important that these themes reach the public domain through music that has the power to reach a broad audience across generations. “
Music for Change
The clip will be filmed, among other things, in the premises of Jiřice Prison and will involve people who have their own experience of returning to life after serving a sentence. The themes of parenting and the parent-child relationship will be part of the story.
“Music is a powerful tool, it can open up complex social topics in a way that is accessible, emotional and understandable,” says Gabriela Slováková, initiator of the Yellow Ribbon Run in the Czech Republic and director of the Probation and Mediation Service.
“By collaborating with artists like Lipo and Kuba Ryba, we are taking criminal policy awareness to a whole new level. “
The largest campaign about second chances in the Czech Republic
The song and story in the clip Sáro follows the ten-year anniversary of Yellow Ribbon Run, the largest awareness event in the Czech Republic aimed at integrating people with criminal pasts. Its aim is not only to break down prejudice, but also to contribute to a safer society. The premiere will take place in autumn 2025.
Acknowledgements
We thank the Prison Service of the Czech Republic and the management of Jiřice Prison for their willingness and support not only in the implementation of filming, but also in our other projects.
Více aktualit
.png)
Gabriela Slováková získala 1. místo na Women Changing the World Awards
Jsme velmi hrdí, že naše zakladatelka, Gabriela Slováková, získala 1. místo v mezinárodní platformě Women Changing the World Awards v rámci Global Impact Award. Tato platforma spojuje, oceňuje a podporuje ženy s odvahou měnit svět k lepšímu. Toto ocenění je potvrzením její více než dvacetileté práce v oblasti vězeňství, odvahy otevírat těžká témata a vytrvalosti při prosazování modernějších postupů v rámci spravedlnosti.
.png)
Gabriela Slováková's new book is almost here...
There really isn't a mistake in the headline. Gabriela publishes a book full of interviews with women who have undergone punishment, within the publishing house Nastole Media. What will you find in it? Strong stories (not only) from behind the walls of the prison in Světlá nad Sázavou from her time as director. Why did they find themselves here? How do some of them live today, after many years since release? Was their path to a better life straight or did they look behind the prison gates again? How did they manage this life test? And can they find in their life stories the common reasons that put them behind bars?
The book is due out on May 14, 2026. Follow us so you don't miss a better price in pre-sale.
.png)
When you are tied to a heater as a child, can you grow up to be a person who has respect and life?
In the winter months, neither we nor our ambassadors were shrouded. Bára Černošková spoke about Yellow Ribbon several times, for example in a podcast Katerina Osičková's Bubbles.
You can also listen to it in CharitAlk, where he talks in even more detail about how the execution of the sentence affects the loved ones of the convict, his family and, above all, children, who are often invisible victims of the actions of their parents.
If you prefer to read, take a look at Květy Magazinewhere you can find a great conversation with Bara. Among other things, you will learn how she got to work at Charles University.
Last year, Bára also published In Her Place, a book about women who have succeeded in the world of men at first sight. The very first interview belongs to our founder, Gabriela Slováková. The book was published in Albatros Media and you can find it in every bookstore.