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Jubilee 10th year Yellow Ribbon Run, a unique run to promote the return of people with criminal record back into society, this year brings not only new programmatic elements but also record-breaking public interest. More than 1000 participants have already registered for the eventwho together send a clear message: Everyone deserves a second chance.
The actor and screenwriter remain longtime backers of the run Petr Čřetnicek, presenter and patroness of children of incarcerated parents Barbora Cernoškova a rapper Lipo.
Main theme of the year: Family and community
This year's edition highlights a key role families and communities when returning people from serving sentences. A new visual style and an innovative program help to share this message across generations as well as social bubbles.
News of the 10th year:
- Connecting Hearts Children Race — free run for children and parents, in cooperation with Connecting Hearts — Foundation for Children of Prisoners & Telio Group. Each child receives a T-shirt and a small reward.
- THE FANWALK VOL — a relaxed walking route, ideal for those who want to express support even if they are not running. Families, seniors and dog handlers can get involved. The partner is VOLONTÉ CZECH o.p.s.
- EASY RELAY 4×2.5 km — for community teams, recreational runners as well as complete beginners.
- Classic 4×5 km Relay — a challenge for sports-based teams and competitive runners.
New visual style and social research
On the 10th anniversary, the brand passed Yellow Ribbon Run a redesign that reflects its values — Second Chance, Humanity and Connectivity Across Society. The transformation of the visual is based on qualitative research among the public, partners and people with criminal backgrounds.
What the research showed:
- 52% of the population does not believe that anyone who commits a crime should automatically go to prison (10% definitely not, 42% rather not).
- This attitude is more often held college students and residents of large citiesEspecially Prague.
- Conversely 47% people (more often those over 65) lean towards more severe punishment.
The full research is available here.
Social overlap
Gabriela Slovakova, founder of Yellow Ribbon Run in the Czech Republic and Europe:
“In ten years, we have helped change the perception of hundreds of people. Today we have over 1000 registered participants -- this is proof to me that the company is ready to hear, understand and give a second chance. Every step on the track is a step against prejudice. “
Registrations for the tenth annual Yellow Ribbon Run will be open online until 10:00 p.m. on Monday, June 9, 2025. Interested parties can also register at the last minute, directly to the event, i.e. on Tuesday, June 10, 2025 in Obora Hvězda.
Více aktualit
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Co vás čeká na 11. ročníku? Projděte si program
Už se nemůžeme dočkat, až se potkáme na 11. ročníku Yellow Ribbon Run. Prohlédněte si podrobný program a přijďte se 11. června proběhnout nebo projít. Nezapomeňte, že online registrace běží do 9. června, poté je možné zapsat se i na místě.
Program
14:00 začátek akce, registrace otevřeny
15:20 rozcvička s Bárou Černoškovou
16:00 dětský běh
17:00 Fanwalk
17:30 uzavření registrací na místě
18:00 Start štafet
Na co se můžete těšit kromě závodu?
Všichni běžci dostanou poukaz na občerstvení, samozřejmě tričko a v cíli poté medaili.
O hudbu se opět postará DJ Gruu.
Zábava pro rodinu
Na děti a rodiče čeká doprovodný program, jako je obří Člověče, nezlob se a jiné herní aktivity. Vyrobit si můžete náramky a odznaky. A určitě si zasloužíte i popcorn, který bude k dostání zdarma u stánku Kafebouda.
Těšíme se na vás.
The press conference for the 11th annual event was once again held at the Hilton Prague Atrium Hotel
"Juvenile delinquency can be prevented by increasing pressure on families as soon as a child starts exhibiting problematic behavior, for instance, at school," said Gabriela Slováková, director of the Probation and Mediation Service (PMS), at yesterday's press conference.
And it is precisely this year's edition will be dedicated to children and young people.. If you haven't registered yet, it's high time. We'll meet at the start in two weeks.
We thank all partners for yesterday's meeting and Hotel Hiltron Prague Atrium for the excellent service.
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The 11th edition is held under the patronage of the President, the Ministry of Justice, and the City of Prague.
We greatly appreciate the trust we have received from the City of Prague, led by Councillor Antonín Klecanda, MBA, and also from the Ministry of Justice of the Czech Republic, led by Dr. Jeroným Tejc. The event was also endorsed by Czech President Petr Pavel.
In his letter, the Minister of Justice praised the project for its long-standing efforts to break down prejudices, change society's perception of former convicts, and offer people with a criminal past and their families a second chance at a decent life. He also highlighted the project's contribution to crime prevention and reducing recidivism.
Thank you.