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Jubilee 10th year Yellow Ribbon Run, a unique run to promote the return of people with criminal record back into society, this year brings not only new programmatic elements but also record-breaking public interest. More than 1000 participants have already registered for the eventwho together send a clear message: Everyone deserves a second chance.
The actor and screenwriter remain longtime backers of the run Petr Čřetnicek, presenter and patroness of children of incarcerated parents Barbora Cernoškova a rapper Lipo.
Main theme of the year: Family and community
This year's edition highlights a key role families and communities when returning people from serving sentences. A new visual style and an innovative program help to share this message across generations as well as social bubbles.
News of the 10th year:
- Connecting Hearts Children Race — free run for children and parents, in cooperation with Connecting Hearts — Foundation for Children of Prisoners & Telio Group. Each child receives a T-shirt and a small reward.
- THE FANWALK VOL — a relaxed walking route, ideal for those who want to express support even if they are not running. Families, seniors and dog handlers can get involved. The partner is VOLONTÉ CZECH o.p.s.
- EASY RELAY 4×2.5 km — for community teams, recreational runners as well as complete beginners.
- Classic 4×5 km Relay — a challenge for sports-based teams and competitive runners.
New visual style and social research
On the 10th anniversary, the brand passed Yellow Ribbon Run a redesign that reflects its values — Second Chance, Humanity and Connectivity Across Society. The transformation of the visual is based on qualitative research among the public, partners and people with criminal backgrounds.
What the research showed:
- 52% of the population does not believe that anyone who commits a crime should automatically go to prison (10% definitely not, 42% rather not).
- This attitude is more often held college students and residents of large citiesEspecially Prague.
- Conversely 47% people (more often those over 65) lean towards more severe punishment.
The full research is available here.
Social overlap
Gabriela Slovakova, founder of Yellow Ribbon Run in the Czech Republic and Europe:
“In ten years, we have helped change the perception of hundreds of people. Today we have over 1000 registered participants -- this is proof to me that the company is ready to hear, understand and give a second chance. Every step on the track is a step against prejudice. “
Registrations for the tenth annual Yellow Ribbon Run will be open online until 10:00 p.m. on Monday, June 9, 2025. Interested parties can also register at the last minute, directly to the event, i.e. on Tuesday, June 10, 2025 in Obora Hvězda.
Více aktualit
We are among the states with the most incarcerated, yet we are one of the safest countries
I was irresponsible and selfish because I didn't think about when I went to prison, what about the kids... that it would hurt them and the family. “
“These people come out of jail with nothing. Unless they have someone who gives them a helping hand, who pulls them up, who sees them as a person and not as a prisoner, it's awfully hard for them to start over. “
“The fact that there are a lot of perpetrators of crime means that there are a lot of victims. If we want fewer victims, we have to work with the perpetrator. We have to teach him other patterns of behavior, we have to give him a chance to see a better tomorrow and we cannot think that it ends with him walking out of prison when he has nowhere to go... “
“A third of the people are the ones who don't go back to that prison again because they're there episodic - they have a good family, a job. They have failed, but they know the advice and someone will take care of them. Then there is a third that goes back there, it has become such a lifestyle for them, but not because they yearn to live in prison, but because you have nowhere to go outside and no one wants you. That third includes extremely dangerous people who need to be locked up. And then there's a third, and those are the ones we need to work with so they don't come back. “
What is the path from prison to freedom and into ordinary life? What is it like when you get a second chance and can start again and better after leaving prison? What are the current challenges of Czech prisons? Lumír, a dad of three and a man who spent several years in prison, shares his experience in the podcast Don't Be Away. The second guest is Gabriela Slováková, founder of Yellow Ribbon Run and director of the Probation and Mediation Service. Podcast completo Listen on Youtube.
Virtual run and children's day in Jiřice prison
Ve spolupráci s VOLONTÉ CZECH jsme v květnu uspořádali virtuální běh a dětský den za mřížemi věznice Jiřice. Poprvé tak mohli běžci běžet společně se svými blízkými přímo ve věznici a zažít tak podporu svých rodin. Program zpestřila rodina jednoho z běžců a setkání se zúčastnili i zástupci komunity. Akci podpořili naši ambasadoři Barbora Černošková a Lipo.
Podívejte se, jaká tam byla atmosféra. https://www.youtube.com/watch?v=wbCapmCjfuc
Do you all have a medal?
We really got involved with the medals this year, from making them to handing them out. To those who were not reached, we apologise wholeheartedly. But we have good news, you won't lose them.
Na Okamih websitewho produces them for us, you can order them. When ordering enter the code YellowRibbon2025, thanks to it you will have both a medal and free shipping. Please enter the email under which you registered. Medals will come by Mail Order.
Thank you for your support.