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Jubilee 10th year Yellow Ribbon Run, a unique run to promote the return of people with criminal record back into society, this year brings not only new programmatic elements but also record-breaking public interest. More than 1000 participants have already registered for the eventwho together send a clear message: Everyone deserves a second chance.
The actor and screenwriter remain longtime backers of the run Petr Čřetnicek, presenter and patroness of children of incarcerated parents Barbora Cernoškova a rapper Lipo.
Main theme of the year: Family and community
This year's edition highlights a key role families and communities when returning people from serving sentences. A new visual style and an innovative program help to share this message across generations as well as social bubbles.
News of the 10th year:
- Connecting Hearts Children Race — free run for children and parents, in cooperation with Connecting Hearts — Foundation for Children of Prisoners & Telio Group. Each child receives a T-shirt and a small reward.
- THE FANWALK VOL — a relaxed walking route, ideal for those who want to express support even if they are not running. Families, seniors and dog handlers can get involved. The partner is VOLONTÉ CZECH o.p.s.
- EASY RELAY 4×2.5 km — for community teams, recreational runners as well as complete beginners.
- Classic 4×5 km Relay — a challenge for sports-based teams and competitive runners.
New visual style and social research
On the 10th anniversary, the brand passed Yellow Ribbon Run a redesign that reflects its values — Second Chance, Humanity and Connectivity Across Society. The transformation of the visual is based on qualitative research among the public, partners and people with criminal backgrounds.
What the research showed:
- 52% of the population does not believe that anyone who commits a crime should automatically go to prison (10% definitely not, 42% rather not).
- This attitude is more often held college students and residents of large citiesEspecially Prague.
- Conversely 47% people (more often those over 65) lean towards more severe punishment.
The full research is available here.
Social overlap
Gabriela Slovakova, founder of Yellow Ribbon Run in the Czech Republic and Europe:
“In ten years, we have helped change the perception of hundreds of people. Today we have over 1000 registered participants -- this is proof to me that the company is ready to hear, understand and give a second chance. Every step on the track is a step against prejudice. “
Registrations for the tenth annual Yellow Ribbon Run will be open online until 10:00 p.m. on Monday, June 9, 2025. Interested parties can also register at the last minute, directly to the event, i.e. on Tuesday, June 10, 2025 in Obora Hvězda.
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Gabriela Slováková získala 1. místo na Women Changing the World Awards
Jsme velmi hrdí, že naše zakladatelka, Gabriela Slováková, získala 1. místo v mezinárodní platformě Women Changing the World Awards v rámci Global Impact Award. Tato platforma spojuje, oceňuje a podporuje ženy s odvahou měnit svět k lepšímu. Toto ocenění je potvrzením její více než dvacetileté práce v oblasti vězeňství, odvahy otevírat těžká témata a vytrvalosti při prosazování modernějších postupů v rámci spravedlnosti.
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Gabriela Slováková's new book is almost here...
There really isn't a mistake in the headline. Gabriela publishes a book full of interviews with women who have undergone punishment, within the publishing house Nastole Media. What will you find in it? Strong stories (not only) from behind the walls of the prison in Světlá nad Sázavou from her time as director. Why did they find themselves here? How do some of them live today, after many years since release? Was their path to a better life straight or did they look behind the prison gates again? How did they manage this life test? And can they find in their life stories the common reasons that put them behind bars?
The book is due out on May 14, 2026. Follow us so you don't miss a better price in pre-sale.
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When you are tied to a heater as a child, can you grow up to be a person who has respect and life?
In the winter months, neither we nor our ambassadors were shrouded. Bára Černošková spoke about Yellow Ribbon several times, for example in a podcast Katerina Osičková's Bubbles.
You can also listen to it in CharitAlk, where he talks in even more detail about how the execution of the sentence affects the loved ones of the convict, his family and, above all, children, who are often invisible victims of the actions of their parents.
If you prefer to read, take a look at Květy Magazinewhere you can find a great conversation with Bara. Among other things, you will learn how she got to work at Charles University.
Last year, Bára also published In Her Place, a book about women who have succeeded in the world of men at first sight. The very first interview belongs to our founder, Gabriela Slováková. The book was published in Albatros Media and you can find it in every bookstore.